Post by arfankyseo901 on Jan 13, 2024 5:10:52 GMT
To plan shopping and justify their purchasing decisions. All this reflects positively on the purchasing process and consequently on the seller s profits. In particular navigation filters make it possible to reduce the complexity of the choice and the cognitive effort needed by the buyer to make the purchase. Through the use of filters for example the consumer is able to choose from a large variety of products and brands depending on the criteria that he considers most important.
According to research by the National University of Singapore an electronic product catalog managed with advanced filters facilitates and improves cognitive control of the information process during online shopping. The study of the consumer s metacognitive process and the effect that IT has on Cell Phone Number List it therefore becomes of fundamental importance . The metacognitive process is the consumer s awareness of the control he has over the information he acquires and the decisions he makes during online shopping. It plays a key role during the purchasing process as the latter involves processing information such as product characteristics and price to arrive at a purchasing decision. How to manage the cognitive process Making purchases online may seem like a quick and easy process.
In reality if we look at this path from the buyer s point of view we realize that the reality is very different. The importance of the cognitive process during online shopping has led to the identification of some techniques that allow the consumer s purchasing behavior to be influenced. Closeness to target According to a recent study published by the Journal of Experimental Social Psychology consumers are more likely to purchase a product or service if most of the path required to achieve a certain goal has already been accomplished. For example if a loyalty program is activated the user will be more inclined to make purchases when they are closer to obtaining the loyalty reward.
According to research by the National University of Singapore an electronic product catalog managed with advanced filters facilitates and improves cognitive control of the information process during online shopping. The study of the consumer s metacognitive process and the effect that IT has on Cell Phone Number List it therefore becomes of fundamental importance . The metacognitive process is the consumer s awareness of the control he has over the information he acquires and the decisions he makes during online shopping. It plays a key role during the purchasing process as the latter involves processing information such as product characteristics and price to arrive at a purchasing decision. How to manage the cognitive process Making purchases online may seem like a quick and easy process.
In reality if we look at this path from the buyer s point of view we realize that the reality is very different. The importance of the cognitive process during online shopping has led to the identification of some techniques that allow the consumer s purchasing behavior to be influenced. Closeness to target According to a recent study published by the Journal of Experimental Social Psychology consumers are more likely to purchase a product or service if most of the path required to achieve a certain goal has already been accomplished. For example if a loyalty program is activated the user will be more inclined to make purchases when they are closer to obtaining the loyalty reward.